Using A/B Testing to improve your app

You’ve launched v1.0, now what? It’s time to continually improve and adapt your product! A/B testing is a powerful tool for developers to optimize their products and quickly test out changes to their apps and PWAs.

This talk will discuss the benefits of A/B testing and how to incorporate it into your app development process. In addition, we will discuss best practices and how to interpret the results of your tests. Finally, we will cover some of the challenges and considerations when using A/B testing.